MCK's HVL continues to make headlines as the 360° album trailer by Antiantiart wins three awards at the 47th AWARD Awards.
An anime masterpiece with Vietnamese characteristics
Shortly after its release, Son Tung M-TP's international collaboration “Come My Way” immediately dominated social media, surpassing one million views in just eight minutes and receiving glowing praise from MTV - one of the world's leading music platforms.
In today’s creative news, Apple crafts a 360-degree album trailer for a Vietnamese artist, Bic brings back “Flick Your Bic,” and Dollar Shave Club debuts a women’s line with sharp spot.
As a renowned director who has worked on numerous music videos and commercials in the Vietnamese market, Phuong Vu still faces a significant challenge when creating videos in 360-degree format.
A hau Phuong Nhi and businessman Pham Nhat Minh Hoang took a wedding photo set with horses in two minimalist black and white tones.
After Anh Trai Say Hi, WEAN releases a new music project delivering a profound message to young people - including his own self.
With a sharp visual mindset and an inspiring career journey, Dang Quoc Thinh is the name behind a series of “million-view” frames that have helped shape the distinctive visual identity of Antiantiart a a creative team that has been stirring up the Vietnamese music scene with unique and unconventional visual productions.
More than just green vehicles, VinFast electric motorbikes are stylish, smart, and durable - a reliable companion that supports Gen Z on their journey to pursue their passions and conquer a vibrant life.
“In these 9 MVs, you can see them as a series of short films in which I play a character telling a story created by Phuong Vu and Lam Vu”, marzuz shared.
Phuong Vu and the Antiantiart team said they were extremely surprised and honored when the CEO of Apple personally visited their “art space.”
The Antiantiart team also shared that they were all shocked after the “once-in-a-lifetime” meeting with the CEO of Apple.
Antiantiart is considered one of the most representative young creative teams in Vietnam’s creative industry today. With talent and bold ideas, they have created many projects that have made a strong impact and gained wide recognition.
With an overwhelming number of votes, Antiantiart officially won the Most Favorite Z-Team award at the WeChoice Awards 2023.
A joyous dance celebrating the union of Earth and Sky, at the dawn of a New Year
Listen to Phuong Vu - Director at Antiantiart and Art Director at Nirvana - as he shares his story and the creative principles every young person should have.
A historic milestone for the Antiantiart collective and MCK sends waves of pride through the music community.
On the evening of June 15, following the project's launch event earlier that day, “La Ngoc Canh Vang”, the latest music video by Ca Nuong Kieu Anh, officially debuted across all major platforms. Marking her most ambitious project to date, the music video sees Kiều Anh collaborating with the creative team and director from Antiantiart, alongside composer Tuan Cry and producer DuongK - an acclaimed lineup that promises an exceptional audiovisual experience.
Son Tung M-TP's “Come My Way” garnered approximately 8.5 million views within just 12 hours of its release, reaffirming the singer's remarkable star power.
Directed by Phuong Vu, the trailer presents the artist across three chapters as part of a comeback after a two-year hiatus. Viewers can scroll in any direction, as if standing inside the scenes.
In Apple’s “Shot on iPhone 360°” project, director Phương Vũ, in collaboration with MCK, unveils a new visual world for the “HLV” album trailer - one where technology and artistry converge, redefining the contemporary hip-hop experience.
Antiantiart, the production team behind the horse-themed wedding photos of Miss World Vietnam runner-up Phương Nhi and her husband, is known for producing numerous music videos and commercial films distinguished by their unique and outstanding creative concepts.
That backpack was inspired by the image of a farmer carrying a bundle of rice on his back. I called it "Bac," meaning "Mr. Farmers," and it's also a play on words, a homophone of "bag," meaning backpack.
Not only featuring influential names such as Thung Long Family, director Phuong Vu, and Antiantiart, the event on July 26 at FPT Arena Multimedia also delivered a clear message: the creative design market is facing a severe shortage of talent with strong visual thinking and presentation skills. The new Visual & Digital Design program is presented as a timely solution to fill that gap.
Recently, a TV commercial by Hoa Phat Group titled "Thep Hoa Phat - Chat Thep Hoa Phat - Nam Chau Gat Dau" has been attracting significant attention on social media. Though short in duration, the commercial quickly captured viewers’ curiosity and especially resonated with younger audiences, who found themselves constantly “nodding along” while watching due to its striking impact.
From Chaos to Creation with Antiantiart: the cover stars of NOWNESS PAPER ASIA's inaugural issue are introspective and vulnerable in a new short film by Khanh Nguyen & Lam Dao Dao
This morning, social media was buzzing with news that Tim Cook, the renowned CEO of Apple, is on a two-day visit and working trip in Vietnam. Arriving in Hanoi early in the morning on April 15, Apple CEO Tim Cook is staying at a five-star hotel. He is expected to meet with several Vietnamese content creators and programmers. He will then have scheduled meetings and working sessions with Vietnamese developers before concluding his two-day business trip.
At the end of 2023, Antiantiart won in the Z-Team nomination group at the WeChoice Awards 2023. During his schedule in Hanoi on April 15, Tim Cook, CEO of Apple, personally visited Antiantiart’s headquarters to meet and talk with the young team. This left many people curious about who Antiantiart are and why the tech “tycoon” showed them such special attention.
Directors Phuong Vu and Hoang Dang shared about the impromptu process of making the music video, the "dream" artist they want to work with, and the most influential film in their lives,...
The exhibition "Em co 21 nghin va 1 chai nhua" reflecting the spirit of experience and multifaceted perspective of Lam Vu, is curated by artist Vu Tuan Viet.
From an initial idea to launch a collection and runway show in a new way, “The Verse Project” by Nirvana and Antiantiart has grown into an international project, according to Phuong Vu, Creative Director and Co-founder of both brands.
Antiantiart and MCK reach a new milestone, thrilling fans.
On the evening of June 15, Ca Nuong Kieu Anh officially released her music video “La Ngoc Canh Vang” across major digital music platforms.
At exactly 8:00 PM on May 28, 2026, Son Tung M-TP officially released “Come My Way” globally, a collaboration with Vietnamese-American rapper Tyga.
In this edition of Apple’s Shot on iPhone campaign, MCK and Phuong Vu collaborated to create a rare 360-degree experience in Vietnam. The director describes the project as an experiment - one in which nearly all conventional boundaries of filmmaking were pushed aside.
The “HVL” album trailer has drawn attention not only for its music, but also for its immersive 360° experience - marking a bold leap forward in visual production by a Vietnamese studio.
A series of storyboards and hand-drawn illustrations by the Antiantiart team has just been revealed, offering a unique look into the visual development and concept-building process for the music video "Muc Ha Vo Nhan" by Soobin Hoang Son.
The Vietnamese online community has just received some truly surprising - and pride-inducing - news. Antiantiart, one of the most prominent creative video production teams in Vietnam, has revealed that they were involved in the production of the music video "Your Love" for Jisoo of BLACKPINK.
Phuong Vu, founder of Antiantiart, shares his journey working in the visual industry, the process of running a creative team, and the opportunity to meet Tim Cook, CEO of Apple
Amid the chaos of a gang fight, M works through emotional baggage to start a new romance
Born in 1995, Phuong Vu’s journey is quite typical of someone with the Son Dau Hoa destiny - not a blazing fire that burns everything in its path, but a quiet flame burning on a mountaintop, waiting for the right day to shine.
The piece is expected to soon become a new viral sensation online.
Among the Vietnamese content creators and programmers who met Tim Cook on April 15, online communities paid special attention to Phuong Vu and Antiantiart. Instead of a meeting elsewhere, the CEO of Apple personally visited Antiantiart’s headquarters to meet and talk with Phuong Vu and his team.
Directors Phuong Vu and Hoang Dang shared about their spontaneous music video-making process, their dream artists to collaborate with, and the films that have had the greatest influence on their lives.
The exhibition "Em co 21 nghin va 1 chai nhua" features more than 15 representative works, showcasing the exploration of materials and techniques, as well as the transformation in thinking and expression of young director Ngac Lam Vu.
Never before has a creative competition gathered so many young talents and such a vibrant, energetic atmosphere as WE LIBERTY.
In the digital era, as the contemporary music industry grapples with creative saturation and increasingly homogenized visual technologies, local culture is evolving from a decorative aesthetic into a strategic asset that enables artists to define a distinctive identity. Against this backdrop, “La Ngoc Canh Vang” - the latest musical project by Ca Nuong Kieu Anh in collaboration with the creative team at Antiantiart - offers a compelling exploration of Vietnam's cultural heritage through a refined contemporary lens. Centering the image of the woman as the driving force of its visual narrative, the work reimagines traditional cultural motifs in a modern artistic language. The question, then, is what enabled Kieu Anh to transform cultural heritage into a strategic advantage - one that not only establishes a distinctive competitive identity, but also sparks deeper cultural conversations in the digital age?
From a towering Lac Bird installation in downtown Los Angeles to a handcrafted wooden Wall of Death arena and the traditional An Giang bull racing festival, Son Tung M-TP and the creative team at Antiantiart chose practical creativity over digital effects in Come My Way.
Marking MCK’s return after a two-year hiatus, the album “HVL” unfolds across three chapters - “Pain,” “Chaos,” and “Freedom.” For this release, director Phuong Vu spearheaded an ambitious visual project: a 360° album trailer shot on the iPhone 17 Pro.
Goi dau by Thang ft. Ha Le is more than just a song. It's an artistic experiment so divisive that it compels viewers to take sides—or accept that every perspective holds its own truth.
Young Vietnamese director Phuong Vu spent months developing the concept and used eight iPhone 17 Pros to film a 360 - degree album trailer for rapper MCK.
"Muc Ha Vo Nhan" turned social media into a full-blown film symposium, with everyone dissecting hidden meanings like semiotics experts. Behind the MV are directors Phuong Vu and Hoang Dang from Antiantiart - the minds who transformed Soobin Hoang Son from a stylish playboy into a fortune teller, and turned beauty itself into a surreal troll, made in Vietnam.
On the evening of August 20, the music scene was abuzz when Antiantiart revealed their post-production work on a music video for Jisoo of BLACKPINK. The latest project presented by the group’s eldest member is the music video Your Love, which was just released on August 12.
The appearance of Antiantiart excited many Vietnamese fans - but what exactly happened to the music video?
Nguyen Thi Anh Vien - Vietnam’s legendary swimmer - serves as the ambassador for the “Tet Festival - Wave of Luck” campaign by Lotte Department Store, in collaboration with the creative team Antiantiart. The partnership brings a Tet season that blends tradition and modernity, offering a memorable and immersive experience.
Having been personally met by Tim Cook, CEO of Apple, during his recent visit to Vietnam, and as the filmmaking team behind the success of many V-pop music videos, Antiantiart is a name that young people passionate about creativity should not miss when entering this industry.
It is reported that during this visit, Tim Cook had a direct working session to listen and share ideas with Phuong Vu - director at Antiantiart and one of the prominent young creatives who was recently honored with the Inspirational Figure award at the WeChoice Awards 2023.
Meet director Phuong Vu of Antiantiart on Vietnam Television
Director Phuong Vu is probably one of the most representative faces of Vietnam’s creative industry today. His works often go viral on social media; his visual style may look unconventional, even difficult to understand at first, but is built on a foundation that blends contemporary thinking with influences from traditional cultural and artistic materials.
Approaching painting from the perspective of a director, Ngac Lam Vu will bring interesting surprises in the exhibition "Em co 21 nghin va 1 chai nhua".
Vietnam's fallen angels shed light in our lives during a moment of darkness
