
I:
Client
Lotte
Artist
Anh Vien
Category
Other Work Art
Year
2025
Role
Directing
Director
Phuong Vu (Antiantiart)
In the "Tet Festival - Wave of Luck" campaign, antiantiart explores the intersection of movement and tradition. By placing National Swimmer Nguyen Thi Anh Vien at the heart of the "waves," we created a visual dialogue between athletic energy and the timeless soul of Bát Tràng ceramics. Displayed across LOTTE Department Store locations, these artworks utilize bold imagery and cultural motifs to redefine the Tet aesthetic. It is a cinematic celebration of Vietnamese craftsmanship, designed to bring a fresh, energetic "Wave of Luck" to the local creative landscape.
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Production House - Antiantiart
Photography by
Phuong Vu (Antiantiart)
Art Direction and Concept
Microwave Soups
Producer
Beanie
Photo Retouch
Dzung Tran (Antiantiart)
























